{"id":55,"date":"2013-01-08T22:58:48","date_gmt":"2013-01-08T22:58:48","guid":{"rendered":"http:\/\/socialagendamedia.com\/digital-pr-blog\/?p=55"},"modified":"2013-06-28T15:06:09","modified_gmt":"2013-06-28T15:06:09","slug":"important-things-publicity-angle","status":"publish","type":"post","link":"http:\/\/socialagendamedia.com\/digital-pr-blog\/important-things-publicity-angle\/","title":{"rendered":"3 most important things to have in your publicity piece. Angle, angle, angle"},"content":{"rendered":"

by\u00a0Jan Hutchins<\/strong><\/a>, CEO of\u00a0SocialAgenda Media<\/strong><\/a>.<\/em><\/p>\n

\"New<\/a><\/p>\n

We are a thought leadership company and as such are responsible to clarify our systems and intentions. I\u2019ll use this space to offer what I notice and feel about articles, blog posts and other communications pieces I come across. A new article has just been published in Forbes online \u201cTen Resolutions The Most Successful People Make And Then Keep\u201d.<\/b><\/p>\n

It begins:<\/p>\n

\u201cWell, it\u2019s that time again\u2014time to start rolling out the New Year\u2019s resolutions. Some of us will vow to eat less, exercise more, live in the moment, be more grateful. You may even decide to bury the hatchet with the family member who makes you so crazy.<\/i><\/p>\n

But what about your New Year\u2019s business resolutions?<\/i><\/p>\n

This time of year is a great time to start making\u2014and keeping\u2014business resolutions, too. But sadly, like our personal goals, we often make them (year after year) with sincere intent only to see them quickly fall by the wayside, as we revert to (bad) habits that we have vowed to break.<\/i><\/p>\n

But what about the most successful people and their resolutions? Have you noticed how the most accomplished people just seem to identify important things and consistently get them done?<\/i><\/p>\n

Study successful people long enough and you start to pick up on the resolutions they seem to consistently make.\u201d<\/i><\/p><\/blockquote>\n

If you\u2019ve ever received an email or email response from me you might have noticed in my email signature a line \u201cHow does your product or service tap into the emotional, archetypal needs we all feel?<\/i><\/b><\/p>\n

It\u2019s a mantra for me and key to cutting through all the marketing chatter bombarding those with whom we communicate. I choose to focus my life and the life of this business on love and recognize anything else is about fear. Our clients usually get this. Essentially they hire us to let the world know how much they love what they do and what they\u2019re able to produce.<\/p>\n

The \u201cTen Resolutions The Most Successful People Make And Then Keep\u201d<\/b> article dives right into readers\u2019 heads because its subject recognizes that love\/fear inner debate. Once our basic survival needs are covered, our longing to experience love and personal development dominate our lives. But many of us have been trained to fear we won\u2019t, aren\u2019t good enough, to get them.<\/p>\n

For reasons worthy of a longer, future discussion, our culture is experiencing a pandemic of procrastination and sharing the feeling of shame that accompanies realizing we\u2019re failing ourselves. Thus the subject of resolutions goes right to the core of those archetypal longings to be strong enough and wise enough to do what it takes to become worthy of being loved and able to self-actualize. We\u2019re educated to believe the answer is not inherent and inside but outside of us and thus must be found and consumed.<\/p>\n

Have you EVER considered resolutions and NOT set off a psychological undressing inside your self? It\u2019s indeed rare to not find yourself sliding down the rabbit hole of regret about failure to keep past resolutions or charging up resolution hill enthusiastically shouting, \u201cThis time I\u2019ll really do it!\u201d Either way almost every one will read on.<\/p>\n

The article is especially juicy because it\u2019s almost impossible not to want to learn what others, especially, \u201cespecially successful\u201c others have chosen as their special resolutions.<\/p>\n

Consider this when choosing angles for your PR content even if all you are pitching is an app, a piece of hardware, an enterprise solution (don\u2019t forget \u2013 decisions are made by humans):<\/p>\n

The 16 basic desires that motivate our actions and define our personalities are:<\/i><\/p>\n