How to Generate B2B Leads and Open New Accounts With Innovative Content Strategies

Lead Generation & brand journalism - content marketing for b2b leadsSpending on custom content production and distribution rose to nearly 44 billion in 2013, a significant portion of it produced by marketing organizations, with the average spent exceeding 2 million dollars for large organizations. While marketers realize the vital role of content in the overall marketing mix, companies across industries struggle to identify and increase ROI on content creation, largely due to low conversion of the content.

This short presentation will show you an innovative approach to lead generation via content marketing with LeadGen Journalism®, especially suitable for companies that sell to high value customers, mainly Business to Business organizations selling high ticket products and services.