Google’s Penguin update in May of 2012 shifted their algorithm away from black hat link building techniques toward rankings defined by quality contextual links and community based social signals derived from building sites that people actually like and share. Your users evaluate your content quality, and search engines respond to the level of user engagement.
Your offshore content contractors are of less value since search engine manipulation techniques simply don’t work as well.
The content now is truly King, so get over it and get on with it!
We help you use your brand’s social media communities as a distribution channel as they share your great content with the world and serve as brand evangelists. Only what story will you tell? And who will you entrust to develop your stories?
Google, Bing and Yahoo are all seeking formulas that will lead toward high-quality, author-attributed content. So are your social tribes.
Let our team help.