Traditional PR agencies pitch, i.e., throw your story at journalists. Your story is one of hundreds of similar requests competing for scarce time, space and resources. We disrupt this system by putting such appropriate, ethical, quality content in front of editors and journalists they choose to use it.
We employ excellent writers, choose socially conscious entrepreneurs as clients and champion quality journalism for our culture by bringing them together. Our economic model seeks to increasingly protect and grow investigative and accountability journalism as we profit and grow our business.
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