How to Generate B2B Leads and Open New Accounts With Innovative Content Strategies

Spending on custom content production and distribution rose to nearly 44 billion in 2013, a significant portion of it produced by marketing organizations, with the average spent exceeding 2 million dollars for large organizations. While marketers realize the vital role of content in the overall marketing mix, companies across industries struggle to identify and increase ROI on content creation, largely due to low conversion of the content.

This short presentation will show you an innovative approach to lead generation via content marketing with LeadGen Journalism®, especially suitable for companies that sell to high value customers, mainly Business to Business organizations selling high ticket products and services.

YOU WILL LEARN:

• > How we use strategically created original content to cost efficiently generate warm leads and build relationships with major accounts that bring millions in revenue
• > How to repurpose new content to give it maximum visibility across channels and engage social tribes in the conversation to build trust and allegiance
• > How LeadGen Journalism® takes brand journalism to the next level
• > How to increase ROI of your content creation efforts, outsource and scale your content marketing organization