Posts Tagged ‘b2b sales’

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Make Content Your Most Valuable Sales Rep: Marketing-Sales Alignment Tips for Engagement With Your Audiences & Boosting Closing Rates

4, Nov 2013

As much as it’s wise and wonderful to “stop and smell the roses”, as the end of fiscal year approaches many companies realize it’s just as valuable to return to a careful examination of “What are we really doing, where are we going and why?” along with considering whether all functions are aligned to handle […]

Marketing’s Gold Rush to Mobile: Tips and Trends

4, Nov 2013

There’s little need to cite statistics. They all point to the fact that “Going Mobile” is the new gold rush for marketers. Leave wherever you call home and “git” out to Mobile-fornia where market share is just laying around for the taking. And a rush it is! eMarketer estimated our mobile ad spending would surge […]

Marketing to the Internal Audience – From Low ROI To Cost-Effective Corporate Training

29, Oct 2013

Just Who Needs Training in American Companies? (Spoiler Alert! It’s NOT just the “Workers”) One of the biggest challenges for marketing is creating cooperative teamwork between marketing and other departments, especially in the traditionally uneasy partnership with Sales and, as technology increasingly becomes a part of marketing, IT departments. According to the American Society for […]

Marketing Disruptions to Expect in 2014 & Marketing Innovations That Can Help you Generate Demand and Boost Sales

9, Oct 2013

What will it be in 2014? Will the disruption be more mobile, even bigger data, consumer behavior that conforms to an algorithm, the next Facebook, YouTube, Twitter, Apple, Microsoft? Whatever the next technological and marketing disruptions turn out to be they’re sure to change the way we interact with and engage our audiences. This SocialAgenda […]

B2B Content Marketing Lessons & Strategies for 2014: Interviews With Thought Leaders

7, Sep 2013

The Scientific Revolution of the 16th century transformed views about society and nature, replacing religion, superstition and fear with an emphasis on reason and knowledge. That shift, which journalist H. L. Mencken described as “The Pope [losing] his hold on the secular mind” led to the Age of Enlightenment and its encouragement of arts, education, […]

The best defense is good offense? 10 Reputation & PR Crisis Management Kung-Fu tactics

22, Feb 2013

By Olga Kostrova, speaker and COO/Managing Partner of SocialAgenda Media.  If you are starting your PR adventure and ready to go “public” with your new project besides polishing your shoes to appear at your best in mass media, I invite you to be awake to the fact that if you really intend to make a difference with […]


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