Posts Tagged ‘lead generation

Marketers value all the insights that we gather and publish, yet this article is one of the invaluable ones. Experts we invited to this conversation offer their most interesting strategies for creating a high volume of sales-ready leads, share how they execute and measure demand generation campaigns, reveal their approaches to lead nurturing and how […]

How can we, marketers, become more helpful to Sales? Steve Jobs said, “You’ve go to start with the customer experience and work back to the technology, not the other way around.” According to Sirius Decisions, 70% of the B2B buying process is done before the buyer engages with sales. This belies the notion that Sales […]

As much as it’s wise and wonderful to “stop and smell the roses”, as the end of fiscal year approaches many companies realize it’s just as valuable to return to a careful examination of “What are we really doing, where are we going and why?” along with considering whether all functions are aligned to handle […]

By Jan Hutchins, CEO, SocialAgenda Media. Because you feel strongly about marketing with all its drama and plot twists, roller coaster ups and downs, this article asks you to imagine the demand generation process was made into a movie… Where does your imagination take you with the mention of “The Dark Knight”, “Titanic”, “The Godfather”, […]

What will it be in 2014? Will the disruption be more mobile, even bigger data, consumer behavior that conforms to an algorithm, the next Facebook, YouTube, Twitter, Apple, Microsoft? Whatever the next technological and marketing disruptions turn out to be they’re sure to change the way we interact with and engage our audiences. This SocialAgenda […]

The Scientific Revolution of the 16th century transformed views about society and nature, replacing religion, superstition and fear with an emphasis on reason and knowledge. That shift, which journalist H. L. Mencken described as “The Pope [losing] his hold on the secular mind” led to the Age of Enlightenment and its encouragement of arts, education, […]


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