What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]
How can we, marketers, become more helpful to Sales? Steve Jobs said, “You’ve go to start with the customer experience and work back to the technology, not the other way around.” According to Sirius Decisions, 70% of the B2B buying process is done before the buyer engages with sales. This belies the notion that Sales […]
Our article Marketing to the Internal Audience – From Low ROI To Cost-Effective Corporate Training offered insights to how Corporate Training is and is not serving Marketing’s internal constituencies like Sales and IT. Continuing the interview with our panel of experts we ask them about managing the information flow, improving the attractiveness of their products, […]
What will it be in 2014? Will the disruption be more mobile, even bigger data, consumer behavior that conforms to an algorithm, the next Facebook, YouTube, Twitter, Apple, Microsoft? Whatever the next technological and marketing disruptions turn out to be they’re sure to change the way we interact with and engage our audiences. This SocialAgenda […]
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