by SocialAgenda Media
Want proof marketing is at least as much an art as a science? We asked 9 successful Marketing and Sales executives the same question and got answers that inspire possibilities more than certainties. First, consider and answer the question yourself. Second, check the integrated demand generation process flow we’ve designed for you and download the presentation to learn about our LeadGen Journalism as a new demandgen method… And then read on and enjoy the nine other ways of seeing it offered here in the article.
Meagen Eisenberg, Vice President of Demand Generation at DocuSign:
Umesh Malhotra, Director of Demand Generation at Arena Solutions:
Heidi Bullock, Senior Director Marketing at Marketo:
At the highest level, I would focus on these 5 key steps:
Michelle Denogean, VP, Marketing & Business Operations at Edmunds.com:
We sell advertising and subscriptions to partners who want access to our customers/audience. With that said, I would recommend the following:
Susan Enns, B2B Sales Coach and Author, B2B Sales Connections:
My activities would be to implement a DRIP Marketing Plan.
Brent Baker, Senior Account Manager, Swagelok Northwest (US):
Sharon Drew Morgen, Founder, Buying Facilitation®, represented by the SocialAgenda Media’s speakers bureau:
Using Buying Facilitation®, I could do it in 10 days, not 90:
Dave Scholten, Commercial Segment Manager at Gordon Food Service:
Sam Adler, Director Demand Generation, Zuora:
So, if YOU were given 90 days to penetrate your sales channel, based on everything you’ve learned from your current company and activities in the market, what steps would you undertake?