Archive for the ‘Journalism’ Category

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Making lots of “Dough”: Grist for the Mill, Content for the Sales Pipeline

15, Nov 2013

Grist for the mill is a charming idiom from our agricultural past describing something that can be used to advantage; in this case, grist as grain that’s milled into flour for making bread. Content is the grist for modern marketing, isn’t it? We’ve discovered the powerful advantages in developing the skill of saying the right […]

82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the New Year

12, Nov 2013

Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” ~ Peter F. Drucker. “What really decides consumers to buy or not to buy […]

50+ Things Every Demand Generation Manager Should Do Before The Next Budgeting Cycle So They Look Brilliant In the Boardroom

11, Nov 2013

What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]

9 Awesome B2B Marketing Tips: Steps To Undertake To Penetrate Your Sales Channel In 90 Days

11, Nov 2013

Want proof marketing is at least as much an art as a science? We asked 9 successful Marketing and Sales executives the same question and got answers that inspire possibilities more than certainties. First, consider and answer the question yourself. Second, check the integrated demand generation process flow we’ve designed for you and download the presentation […]

How To Create Sales-Ready Leads with Style: Plan, Implement, Test, & Measure Content Creation & Social Engagement With Grace

6, Nov 2013

Marketers value all the insights that we gather and publish, yet this article is one of the invaluable ones. Experts we invited to this conversation offer their most interesting strategies for creating a high volume of sales-ready leads, share how they execute and measure demand generation campaigns, reveal their approaches to lead nurturing and how […]

Demand Generation on the big screen: Tragedies, Blockbusters, Mysteries & Horrors

28, Oct 2013

By Jan Hutchins, CEO, SocialAgenda Media. Because you feel strongly about marketing with all its drama and plot twists, roller coaster ups and downs, this article asks you to imagine the demand generation process was made into a movie… Where does your imagination take you with the mention of “The Dark Knight”, “Titanic”, “The Godfather”, […]

B2B Content Marketing Lessons & Strategies for 2014: Interviews With Thought Leaders

7, Sep 2013

The Scientific Revolution of the 16th century transformed views about society and nature, replacing religion, superstition and fear with an emphasis on reason and knowledge. That shift, which journalist H. L. Mencken described as “The Pope [losing] his hold on the secular mind” led to the Age of Enlightenment and its encouragement of arts, education, […]

Jan Hutchins Is Honored As A Black Journalism Pioneer By The Multi-Ethnic Sports Hall Of Fame

20, May 2013

OAKLAND, May 25, 2013— Jan Hutchins, CEO of SocialAgenda Media, has been named a Black Journalism Pioneer by The Multi-Ethnic Sports Hall of Fame, (MESHOF), along with legends Barbara Rodgers, Ray Taliaferro, Valerie Coleman-Morris and Jerri Lange. MESHOF will celebrate this historically significant generation of broadcast journalism pioneers for their outstanding contributions to the media […]

Jan Hutchins is honored as a Black Journalism Pioneer

27, Apr 2013

By Olga Kostrova, Managing Partner of SocialAgenda Media.  Our very own and stunningly handsome Jan Hutchins (CEO of SocialAgenda Media) has just found out he has been chosen / honored as a Black Journalism Pioneer and will receive a tribute Saturday June 22nd along with fellow honorees Valerie Coleman, Gerri Lange, Barbara Rodgers and Ray Taliaferro at […]

ActiveOver50 tells the story of our engagement with Re-engagement ;-)

26, Apr 2013

See full article here. See full article here.


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