Posts Tagged ‘b2b sales’
What’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic Tools and an Evolution for Lead Scoring
17, Dec 2013Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer Retention and Repeat Sales” and now we get our experts’ opinions on how marketing is changing. How we reach customers, track them, analyze […]
If you go to Wikipedia, here’s how we (we wrote it, right?) defined CRM a while back: Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing (all aspects of it?), customer service, and technical support. But […]
- In: Content marketing|Demand generation|Engagement strategies|Sales
- Tags: apple, b2b sales, branding, building brand, business development, content, Content Creation, content marketing, demand generation, journalism, lead generation, leadership, marketing, mobile, sales, sales pipeline, selling, speaking
Our article “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” challenged the use of the term sales funnel. This time our experts convey how their varied verticals and company sizes look differently at selling in a world full of distraction and establishing best practices after the sale. Need to deal […]
Grist for the mill is a charming idiom from our agricultural past describing something that can be used to advantage; in this case, grist as grain that’s milled into flour for making bread. Content is the grist for modern marketing, isn’t it? We’ve discovered the powerful advantages in developing the skill of saying the right […]
- In: Content marketing|Demand generation|Engagement strategies|Journalism|Sales
- Tags: apple, b2b sales, business development, content, Content Creation, content marketing, lead generation, leadership, marketing, Richard Grehalva, sales, sales funnel, sales pipeline, selling, selling Principles, speaker, speaking, thought leadership
What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]
- In: Branding|Content marketing|Demand generation|Digital PR|Engagement strategies|Journalism|Leadership|Marketing communications|Sales
- Tags: apple, b2b marketing, b2b sales, branding, building brand, business development, content, content marketing, demand generation, lead generation, leadership, marketing, mobile, Richard Grehalva, sales, sales leads, selling, speaker, thought leadership
How can we, marketers, become more helpful to Sales? Steve Jobs said, “You’ve go to start with the customer experience and work back to the technology, not the other way around.” According to Sirius Decisions, 70% of the B2B buying process is done before the buyer engages with sales. This belies the notion that Sales […]
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