Posts Tagged ‘Content Creation’

What’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic Tools and an Evolution for Lead Scoring

17, Dec 2013

Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer Retention and Repeat Sales” and now we get our experts’ opinions on how marketing is changing. How we reach customers, track them, analyze […]

Marrying CRM with Social Media, Product Launches with Content, Marketing with Sales

16, Dec 2013

If you go to Wikipedia, here’s how we (we wrote it, right?) defined CRM a while back: Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing (all aspects of it?), customer service, and technical support. But […]

Making lots of “Dough”: Grist for the Mill, Content for the Sales Pipeline

15, Nov 2013

Grist for the mill is a charming idiom from our agricultural past describing something that can be used to advantage; in this case, grist as grain that’s milled into flour for making bread. Content is the grist for modern marketing, isn’t it? We’ve discovered the powerful advantages in developing the skill of saying the right […]

How To Create Sales-Ready Leads with Style: Plan, Implement, Test, & Measure Content Creation & Social Engagement With Grace

6, Nov 2013

Marketers value all the insights that we gather and publish, yet this article is one of the invaluable ones. Experts we invited to this conversation offer their most interesting strategies for creating a high volume of sales-ready leads, share how they execute and measure demand generation campaigns, reveal their approaches to lead nurturing and how […]


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