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Posts Tagged ‘Social media marketing’
By Jan Hutchins, speaker & CEO of SocialAgenda Media. Everyone calls it a sales funnel but not everyone believes funnel is the right analogy. Many say the funnel has been leaking for years, doesn’t reflect the changes brought about by the Internet economy and is still in use only because we haven’t agreed on a better […]
- In: Content marketing|Demand generation|Engagement strategies|Sales|Thought leadership marketing
- Tags: apple, b2b sales, branding, building brand, business development, content, content marketing, demand generation, lead generation, leadership, marketing, mobile, sales, sales funnel, sales pipeline, sales training, selling, Social media marketing, socialagenda media, speaker, speakers, thought leadership
Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” ~ Peter F. Drucker. “What really decides consumers to buy or not to buy […]
- In: Branding|Content marketing|Demand generation|Engagement strategies|Journalism|Marketing communications|Sales|Thought leadership marketing
- Tags: apple, b2b sales, branding, building brand, business speaker, content, demand generation, lead generation, leadership, marketing, mobile, Richard Grehalva, sales, selling, Social media marketing, speaker, speaking, thought leadership, thought leadership marketing
9 Awesome B2B Marketing Tips: Steps To Undertake To Penetrate Your Sales Channel In 90 Days
11, Nov 2013Want proof marketing is at least as much an art as a science? We asked 9 successful Marketing and Sales executives the same question and got answers that inspire possibilities more than certainties. First, consider and answer the question yourself. Second, check the integrated demand generation process flow we’ve designed for you and download the presentation […]
- In: Branding|Content marketing|Demand generation|Engagement strategies|Journalism|Marketing communications|Sales
- Tags: apple, b2b sales, branding, building brand, business development, business speaker, content, demand generation, lead generation, leadership, marketing, media relations, Richard Grehalva, sales, selling, Social media marketing, speaker, speakers, speaking bureaus, thought leadership
Marketers value all the insights that we gather and publish, yet this article is one of the invaluable ones. Experts we invited to this conversation offer their most interesting strategies for creating a high volume of sales-ready leads, share how they execute and measure demand generation campaigns, reveal their approaches to lead nurturing and how […]
- In: Content marketing|Demand generation|Engagement strategies|Journalism|Sales
- Tags: b2b leads, branding, business development, closing rate, closing sale, content, Content Creation, content marketing, demand generation, lead generation, leads nurturing, marketing, mobile, sales, sales leads, selling, social enagement, Social media marketing
As much as it’s wise and wonderful to “stop and smell the roses”, as the end of fiscal year approaches many companies realize it’s just as valuable to return to a careful examination of “What are we really doing, where are we going and why?” along with considering whether all functions are aligned to handle […]
- In: Content marketing|Demand generation|Engagement strategies|Marketing communications|Sales
- Tags: apple, b2b marketing, b2b sales, business development, content, content marketing, demand generation, lead generation, leadership, marketing, sales, selling, Social media marketing, software marketing, software sales, technology marketing, technology sales, thought leadership
Marketing’s Gold Rush to Mobile: Tips and Trends
4, Nov 2013There’s little need to cite statistics. They all point to the fact that “Going Mobile” is the new gold rush for marketers. Leave wherever you call home and “git” out to Mobile-fornia where market share is just laying around for the taking. And a rush it is! eMarketer estimated our mobile ad spending would surge […]
- In: Content marketing|Demand generation|Engagement strategies|Marketing communications|Mobile marketing
- Tags: apple, apple marketing, b2b sales, branding, building brand, business development, content, demand generation, marketing, mobile, Mobile marketing, Richard Grehalva, sales, selling, Social media marketing, speaker
Just Who Needs Training in American Companies? (Spoiler Alert! It’s NOT just the “Workers”) One of the biggest challenges for marketing is creating cooperative teamwork between marketing and other departments, especially in the traditionally uneasy partnership with Sales and, as technology increasingly becomes a part of marketing, IT departments. According to the American Society for […]
The Scientific Revolution of the 16th century transformed views about society and nature, replacing religion, superstition and fear with an emphasis on reason and knowledge. That shift, which journalist H. L. Mencken described as “The Pope [losing] his hold on the secular mind” led to the Age of Enlightenment and its encouragement of arts, education, […]
- In: Content marketing|Demand generation|Digital PR|Engagement strategies|Journalism|Marketing communications
- Tags: apple, b2b sales, branding, building brand, business development, content, content marketing, demand generation, journalism, lead generation, leadership, marketing, media relations, mobile, sales, selling, Social media marketing, thought leadership
By Olga Kostrova, speaker and COO/Managing Partner of SocialAgenda Media. If you are starting your PR adventure and ready to go “public” with your new project besides polishing your shoes to appear at your best in mass media, I invite you to be awake to the fact that if you really intend to make a difference with […]
- In: Crisis Management|Journalism|Media relations|Public relations|Reputation Management
- Tags: b2b sales, branding, building brand, business development, business speaker, content, demand generation, leadership, marketing, media relations, mobile, public releations, Richard Grehalva, Social media marketing, speaker, speakers
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