Posts Tagged ‘branding’

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Marrying CRM with Social Media, Product Launches with Content, Marketing with Sales

16, Dec 2013

If you go to Wikipedia, here’s how we (we wrote it, right?) defined CRM a while back: Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing (all aspects of it?), customer service, and technical support. But […]

Is Sales Funnel Still the Best Way to Describe the Path to Conversion?

9, Dec 2013

By Jan Hutchins, speaker & CEO of SocialAgenda Media. Everyone calls it a sales funnel but not everyone believes funnel is the right analogy. Many say the funnel has been leaking for years, doesn’t reflect the changes brought about by the Internet economy and is still in use only because we haven’t agreed on a better […]

82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the New Year

12, Nov 2013

Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” ~ Peter F. Drucker. “What really decides consumers to buy or not to buy […]

50+ Things Every Demand Generation Manager Should Do Before The Next Budgeting Cycle So They Look Brilliant In the Boardroom

11, Nov 2013

What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]

9 Awesome B2B Marketing Tips: Steps To Undertake To Penetrate Your Sales Channel In 90 Days

11, Nov 2013

Want proof marketing is at least as much an art as a science? We asked 9 successful Marketing and Sales executives the same question and got answers that inspire possibilities more than certainties. First, consider and answer the question yourself. Second, check the integrated demand generation process flow we’ve designed for you and download the presentation […]

How To Create Sales-Ready Leads with Style: Plan, Implement, Test, & Measure Content Creation & Social Engagement With Grace

6, Nov 2013

Marketers value all the insights that we gather and publish, yet this article is one of the invaluable ones. Experts we invited to this conversation offer their most interesting strategies for creating a high volume of sales-ready leads, share how they execute and measure demand generation campaigns, reveal their approaches to lead nurturing and how […]

Marketing’s Gold Rush to Mobile: Tips and Trends

4, Nov 2013

There’s little need to cite statistics. They all point to the fact that “Going Mobile” is the new gold rush for marketers. Leave wherever you call home and “git” out to Mobile-fornia where market share is just laying around for the taking. And a rush it is! eMarketer estimated our mobile ad spending would surge […]

Demand Generation on the big screen: Tragedies, Blockbusters, Mysteries & Horrors

28, Oct 2013

By Jan Hutchins, CEO, SocialAgenda Media. Because you feel strongly about marketing with all its drama and plot twists, roller coaster ups and downs, this article asks you to imagine the demand generation process was made into a movie… Where does your imagination take you with the mention of “The Dark Knight”, “Titanic”, “The Godfather”, […]

B2B Content Marketing Lessons & Strategies for 2014: Interviews With Thought Leaders

7, Sep 2013

The Scientific Revolution of the 16th century transformed views about society and nature, replacing religion, superstition and fear with an emphasis on reason and knowledge. That shift, which journalist H. L. Mencken described as “The Pope [losing] his hold on the secular mind” led to the Age of Enlightenment and its encouragement of arts, education, […]

Leadership The Steve Jobs Way: iLeadership for a New Generation – interview with ex-SVP of Apple, Jay Elliot

11, Jun 2013

By Olga Kostrova, co-founder and COO of SocialAgenda Media. This is a continuation of the interview with Jay Elliot (please read part 1 here Building brand the Steve Jobs Way), former Senior Vice President for Apple, the author of worldwide best sellers “The Steve Jobs Way: iLeadership for a New Generation” and “Leading Apple with Steve Jobs” […]


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