Posts Tagged ‘mobile’
What’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic Tools and an Evolution for Lead Scoring
17, Dec 2013Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer Retention and Repeat Sales” and now we get our experts’ opinions on how marketing is changing. How we reach customers, track them, analyze […]
If you go to Wikipedia, here’s how we (we wrote it, right?) defined CRM a while back: Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing (all aspects of it?), customer service, and technical support. But […]
- In: Content marketing|Demand generation|Engagement strategies|Sales
- Tags: apple, b2b sales, branding, building brand, business development, content, Content Creation, content marketing, demand generation, journalism, lead generation, leadership, marketing, mobile, sales, sales pipeline, selling, speaking
Our article “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” challenged the use of the term sales funnel. This time our experts convey how their varied verticals and company sizes look differently at selling in a world full of distraction and establishing best practices after the sale. Need to deal […]
At SocialAgenda Media we choose speakers and sales trainers for our bureau who at sales kickoff meetings and ask questions like this: “Why do the top 10 percent of your sales people produce most of the results? Why do they close more sales than the rest of your sales team? They have the same product […]
Whether we call it a pipeline, a funnel or admit it’s just a totem providing us a way to talk about the buyer’s journey, businesses need something to use to map the sales process. We decided to see what the experts say about the cartography of those strategies. How are they tracking the elusive, wild […]
What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]
- In: Branding|Content marketing|Demand generation|Digital PR|Engagement strategies|Journalism|Leadership|Marketing communications|Sales
- Tags: apple, b2b marketing, b2b sales, branding, building brand, business development, content, content marketing, demand generation, lead generation, leadership, marketing, mobile, Richard Grehalva, sales, sales leads, selling, speaker, thought leadership
In our previous article on Mobile Mania, Marketing’s Gold Rush to Mobile: Tips and Trends, we uncovered some strategic insights about the future of mobile marketing. In this article our experts talk tactics, pointing directly at concerns and offering possible solutions for marketers who want to collect Mobile treasure but avoid sinking the company’s ship […]
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