Archive for the ‘Thought leadership marketing’ Category

What’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic Tools and an Evolution for Lead Scoring

17, Dec 2013

Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer Retention and Repeat Sales” and now we get our experts’ opinions on how marketing is changing. How we reach customers, track them, analyze […]

Is Sales Funnel Still the Best Way to Describe the Path to Conversion?

9, Dec 2013

By Jan Hutchins, speaker & CEO of SocialAgenda Media. Everyone calls it a sales funnel but not everyone believes funnel is the right analogy. Many say the funnel has been leaking for years, doesn’t reflect the changes brought about by the Internet economy and is still in use only because we haven’t agreed on a better […]

82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the New Year

12, Nov 2013

Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” ~ Peter F. Drucker. “What really decides consumers to buy or not to buy […]


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