Archive for the ‘Marketing communications’ Category

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82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the New Year

12, Nov 2013

Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” ~ Peter F. Drucker. “What really decides consumers to buy or not to buy […]

50+ Things Every Demand Generation Manager Should Do Before The Next Budgeting Cycle So They Look Brilliant In the Boardroom

11, Nov 2013

What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]

9 Awesome B2B Marketing Tips: Steps To Undertake To Penetrate Your Sales Channel In 90 Days

11, Nov 2013

Want proof marketing is at least as much an art as a science? We asked 9 successful Marketing and Sales executives the same question and got answers that inspire possibilities more than certainties. First, consider and answer the question yourself. Second, check the integrated demand generation process flow we’ve designed for you and download the presentation […]

B2B Lead Nurturing – Sales Insights into Marketing Practices

5, Nov 2013

How can we, marketers, become more helpful to Sales? Steve Jobs said, “You’ve go to start with the customer experience and work back to the technology, not the other way around.” According to Sirius Decisions, 70% of the B2B buying process is done before the buyer engages with sales. This belies the notion that Sales […]

Make Content Your Most Valuable Sales Rep: Marketing-Sales Alignment Tips for Engagement With Your Audiences & Boosting Closing Rates

4, Nov 2013

As much as it’s wise and wonderful to “stop and smell the roses”, as the end of fiscal year approaches many companies realize it’s just as valuable to return to a careful examination of “What are we really doing, where are we going and why?” along with considering whether all functions are aligned to handle […]

Marketing’s Gold Rush to Mobile: Tips and Trends

4, Nov 2013

There’s little need to cite statistics. They all point to the fact that “Going Mobile” is the new gold rush for marketers. Leave wherever you call home and “git” out to Mobile-fornia where market share is just laying around for the taking. And a rush it is! eMarketer estimated our mobile ad spending would surge […]

Demand Generation on the big screen: Tragedies, Blockbusters, Mysteries & Horrors

28, Oct 2013

By Jan Hutchins, CEO, SocialAgenda Media. Because you feel strongly about marketing with all its drama and plot twists, roller coaster ups and downs, this article asks you to imagine the demand generation process was made into a movie… Where does your imagination take you with the mention of “The Dark Knight”, “Titanic”, “The Godfather”, […]

Marketing Disruptions to Expect in 2014 & Marketing Innovations That Can Help you Generate Demand and Boost Sales

9, Oct 2013

What will it be in 2014? Will the disruption be more mobile, even bigger data, consumer behavior that conforms to an algorithm, the next Facebook, YouTube, Twitter, Apple, Microsoft? Whatever the next technological and marketing disruptions turn out to be they’re sure to change the way we interact with and engage our audiences. This SocialAgenda […]

B2B Content Marketing Lessons & Strategies for 2014: Interviews With Thought Leaders

7, Sep 2013

The Scientific Revolution of the 16th century transformed views about society and nature, replacing religion, superstition and fear with an emphasis on reason and knowledge. That shift, which journalist H. L. Mencken described as “The Pope [losing] his hold on the secular mind” led to the Age of Enlightenment and its encouragement of arts, education, […]

Public Speaking Training: Crowdfunding speech dress rehearsal – behind the scene

22, May 2013

It’s never dull here at SocialAgenda Media because we consciously include play in all our work. Finding one’s “voice” is almost always a challenge for heart-based beings who feel called to their message. Feel the earnestness right under the humor in this blooper piece.


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