Archive for the ‘Leadership’ Category

6 Ways to Produce Success at Next Year’s Sales Kick-off Meeting: Critical Factors to Motivate, Model and Manage a Surge in Sales for your Company

13, Dec 2013

At SocialAgenda Media we choose speakers and sales trainers for our bureau who at sales kickoff meetings and ask questions like this: “Why do the top 10 percent of your sales people produce most of the results? Why do they close more sales than the rest of your sales team? They have the same product […]

50+ Things Every Demand Generation Manager Should Do Before The Next Budgeting Cycle So They Look Brilliant In the Boardroom

11, Nov 2013

What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]

How To Generate Demand And Increase Revenue By Delighting Clients & Delivering Personalized Learning Experience To Employees

3, Nov 2013

Our article Marketing to the Internal Audience – From Low ROI To Cost-Effective Corporate Training offered insights to how Corporate Training is and is not serving Marketing’s internal constituencies like Sales and IT. Continuing the interview with our panel of experts we ask them about managing the information flow, improving the attractiveness of their products, […]

Marketing to the Internal Audience – From Low ROI To Cost-Effective Corporate Training

29, Oct 2013

Just Who Needs Training in American Companies? (Spoiler Alert! It’s NOT just the “Workers”) One of the biggest challenges for marketing is creating cooperative teamwork between marketing and other departments, especially in the traditionally uneasy partnership with Sales and, as technology increasingly becomes a part of marketing, IT departments. According to the American Society for […]

Top 5 Most Important But Not Obvious Principles Of Selling And Business In General – interview with speaker Richard Grehalva

18, Jun 2013

By Olga Kostrova, COO of SocialAgenda Media.  We started our company and love so much what we do because we have the opportunity to work with remarkable people. Our thought leadership marketing clients, as well as our speakers strive for excellence, seek deep insights that help them arrive at better understandings. They improve the lives […]

Leadership The Steve Jobs Way: iLeadership for a New Generation – interview with ex-SVP of Apple, Jay Elliot

11, Jun 2013

By Olga Kostrova, co-founder and COO of SocialAgenda Media. This is a continuation of the interview with Jay Elliot (please read part 1 here Building brand the Steve Jobs Way), former Senior Vice President for Apple, the author of worldwide best sellers “The Steve Jobs Way: iLeadership for a New Generation” and “Leading Apple with Steve Jobs” […]

Building brand the Steve Jobs Way: iLeadership for a New Generation – interview with ex-SVP of Apple, Jay Elliot

11, Jun 2013

By Olga Kostrova, co-founder and COO of SocialAgenda Media. If you ask anybody who is even remotely familiar with the world of technology “Who was the world’s greatest product manager of all time?” I believe the answer would be consistent – Steve Jobs is the most admired CEO and product innovator, because of his exceptional […]


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