Archive for the ‘Demand generation’ Category

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Webinar: Rethinking The Sales Funnel and Redefining the Rules Of Selling

6, Jan 2014

Next webinar announcement: Rethinking The Sales Funnel and Redefining the Rules Of Selling In this webinar sponsored by SocialAgenda Media, host Olga Kostrova, COO of SocialAgenda Media along with guest Richard Grehalva, sales trainer, author of 2 books, “Unleashing the Power of Consulting Selling” and “The Boomerpreneur Revolution” and speaker represented by SocialAgenda Media, share some observations on: – […]

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What’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic Tools and an Evolution for Lead Scoring

17, Dec 2013

Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer Retention and Repeat Sales” and now we get our experts’ opinions on how marketing is changing. How we reach customers, track them, analyze […]

Marrying CRM with Social Media, Product Launches with Content, Marketing with Sales

16, Dec 2013

If you go to Wikipedia, here’s how we (we wrote it, right?) defined CRM a while back: Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing (all aspects of it?), customer service, and technical support. But […]

Is Sales Funnel Still the Best Way to Describe the Path to Conversion?

9, Dec 2013

By Jan Hutchins, speaker & CEO of SocialAgenda Media. Everyone calls it a sales funnel but not everyone believes funnel is the right analogy. Many say the funnel has been leaking for years, doesn’t reflect the changes brought about by the Internet economy and is still in use only because we haven’t agreed on a better […]

Making lots of “Dough”: Grist for the Mill, Content for the Sales Pipeline

15, Nov 2013

Grist for the mill is a charming idiom from our agricultural past describing something that can be used to advantage; in this case, grist as grain that’s milled into flour for making bread. Content is the grist for modern marketing, isn’t it? We’ve discovered the powerful advantages in developing the skill of saying the right […]

6 Insights on Building Sales Pipelines: Funneling the Prospect from Content Asset, Social Share, Email or Call to Closed Deal

15, Nov 2013

Whether we call it a pipeline, a funnel or admit it’s just a totem providing us a way to talk about the buyer’s journey, businesses need something to use to map the sales process. We decided to see what the experts say about the cartography of those strategies. How are they tracking the elusive, wild […]

82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the New Year

12, Nov 2013

Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” ~ Peter F. Drucker. “What really decides consumers to buy or not to buy […]

50+ Things Every Demand Generation Manager Should Do Before The Next Budgeting Cycle So They Look Brilliant In the Boardroom

11, Nov 2013

What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]

9 Awesome B2B Marketing Tips: Steps To Undertake To Penetrate Your Sales Channel In 90 Days

11, Nov 2013

Want proof marketing is at least as much an art as a science? We asked 9 successful Marketing and Sales executives the same question and got answers that inspire possibilities more than certainties. First, consider and answer the question yourself. Second, check the integrated demand generation process flow we’ve designed for you and download the presentation […]

How To Create Sales-Ready Leads with Style: Plan, Implement, Test, & Measure Content Creation & Social Engagement With Grace

6, Nov 2013

Marketers value all the insights that we gather and publish, yet this article is one of the invaluable ones. Experts we invited to this conversation offer their most interesting strategies for creating a high volume of sales-ready leads, share how they execute and measure demand generation campaigns, reveal their approaches to lead nurturing and how […]


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