Archive for the ‘Engagement strategies’ Category

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Customer Service Is The New Marketing. It Goes Further, Is More Social & Data Centric

2, Jun 2014

The customer is the “product” every business wants to buy. Unfortunately, today’s customer is disenchanted, discouraged and doubtful about every form of advertising, so you’re left with customer service. Customer retention and advocacy is the new marketing game. Let’s find out from our virtual panel how the game is played and what technologies are out […]

Webinar: Rethinking The Sales Funnel and Redefining the Rules Of Selling

6, Jan 2014

Next webinar announcement: Rethinking The Sales Funnel and Redefining the Rules Of Selling In this webinar sponsored by SocialAgenda Media, host Olga Kostrova, COO of SocialAgenda Media along with guest Richard Grehalva, sales trainer, author of 2 books, “Unleashing the Power of Consulting Selling” and “The Boomerpreneur Revolution” and speaker represented by SocialAgenda Media, share some observations on: – […]

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What’s Next In Advertising & Customer Tracking Tools? A Revision for Analytic Tools and an Evolution for Lead Scoring

17, Dec 2013

Our series on the Sales Funnel which began with the question “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” continued with the article “Selling Despite Distractions: Customer Retention and Repeat Sales” and now we get our experts’ opinions on how marketing is changing. How we reach customers, track them, analyze […]

Marrying CRM with Social Media, Product Launches with Content, Marketing with Sales

16, Dec 2013

If you go to Wikipedia, here’s how we (we wrote it, right?) defined CRM a while back: Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing (all aspects of it?), customer service, and technical support. But […]

Selling Despite Distractions: Customer Retention and Repeat Sales

14, Dec 2013

Our article “Is Sales Funnel Still the Best Way to Describe the Path to Conversion?” challenged the use of the term sales funnel. This time our experts convey how their varied verticals and company sizes look differently at selling in a world full of distraction and establishing best practices after the sale. Need to deal […]

6 Ways to Produce Success at Next Year’s Sales Kick-off Meeting: Critical Factors to Motivate, Model and Manage a Surge in Sales for your Company

13, Dec 2013

At SocialAgenda Media we choose speakers and sales trainers for our bureau who at sales kickoff meetings and ask questions like this: “Why do the top 10 percent of your sales people produce most of the results? Why do they close more sales than the rest of your sales team? They have the same product […]

Is Sales Funnel Still the Best Way to Describe the Path to Conversion?

9, Dec 2013

By Jan Hutchins, speaker & CEO of SocialAgenda Media. Everyone calls it a sales funnel but not everyone believes funnel is the right analogy. Many say the funnel has been leaking for years, doesn’t reflect the changes brought about by the Internet economy and is still in use only because we haven’t agreed on a better […]

Making lots of “Dough”: Grist for the Mill, Content for the Sales Pipeline

15, Nov 2013

Grist for the mill is a charming idiom from our agricultural past describing something that can be used to advantage; in this case, grist as grain that’s milled into flour for making bread. Content is the grist for modern marketing, isn’t it? We’ve discovered the powerful advantages in developing the skill of saying the right […]

82 Things To Consider So Your B2B Lead Generation Campaigns Don’t Suck in the New Year

12, Nov 2013

Which mantra gets you up in the morning and through your day as a marketer? There are classics like: “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” ~ Peter F. Drucker. “What really decides consumers to buy or not to buy […]

50+ Things Every Demand Generation Manager Should Do Before The Next Budgeting Cycle So They Look Brilliant In the Boardroom

11, Nov 2013

What’s the most frightening thing about this time of year? Is it ghouls, goblins and Halloween? Rich food and relatives? Another year having raced by? No, it’s budgeting time for businesses. So before you head into the boardroom with your wish list, decide whether you’re going to be like former President, George W. Bush who […]


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