Posts Tagged ‘Celebrity endorsements’

Leadership The Steve Jobs Way: iLeadership for a New Generation – interview with ex-SVP of Apple, Jay Elliot

11, Jun 2013

By Olga Kostrova, co-founder and COO of SocialAgenda Media. This is a continuation of the interview with Jay Elliot (please read part 1 here Building brand the Steve Jobs Way), former Senior Vice President for Apple, the author of worldwide best sellers “The Steve Jobs Way: iLeadership for a New Generation” and “Leading Apple with Steve Jobs” […]

Building brand the Steve Jobs Way: iLeadership for a New Generation – interview with ex-SVP of Apple, Jay Elliot

11, Jun 2013

By Olga Kostrova, co-founder and COO of SocialAgenda Media. If you ask anybody who is even remotely familiar with the world of technology “Who was the world’s greatest product manager of all time?” I believe the answer would be consistent – Steve Jobs is the most admired CEO and product innovator, because of his exceptional […]

Marketing through sports: Secret sauce of getting publicity with celebrity endorsement deals

4, Feb 2013

by Jan Hutchins, CEO of SocialAgenda Media.  Every year the Super bowl attracts a bigger audience than any other watched event, more than 160 million people, fully half the nation will watch some part of the game so advertisers are willing to spend $3.5million dollars on a 30 second ad to reach that audience fascinated by athletes. […]


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