Archive for the ‘Engagement strategies’ Category

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B2B Content Marketing Lessons & Strategies for 2014: Interviews With Thought Leaders

7, Sep 2013

The Scientific Revolution of the 16th century transformed views about society and nature, replacing religion, superstition and fear with an emphasis on reason and knowledge. That shift, which journalist H. L. Mencken described as “The Pope [losing] his hold on the secular mind” led to the Age of Enlightenment and its encouragement of arts, education, […]

Public Speaking Training: Crowdfunding speech dress rehearsal – behind the scene

22, May 2013

It’s never dull here at SocialAgenda Media because we consciously include play in all our work. Finding one’s “voice” is almost always a challenge for heart-based beings who feel called to their message. Feel the earnestness right under the humor in this blooper piece.

Our client, Author Ray Arata Exceeds his Crowdfunding Target in 8 hours, Crowd-Authoring a Book to Send Into Prisons

1, May 2013

May 1st, 2013, San Francisco, California – Author, speaker and advocate for men’s emotional maturity, Ray Arata, today announced that his campaign on the Idiegogo crowdfunding platform called “Crowd-Authoring ARATACode” which is designed to co-write with supporters a second edition of his popular book “Wake Up, Man Up, Step Up”, exceeded its fundraising goal of […]

ActiveOver50 tells the story of our engagement with Re-engagement ;-)

26, Apr 2013

See full article here. See full article here.

Personal branding expert speech. Example of creating a brand with thought leadership programs

17, Feb 2013

By Olga Kostrova, Managing Partner of SocialAgenda Media.  “It’s clear that today’s celebrities are becoming Brands unto themselves. But now even middle managers can get into the act. So if you see your VP of finance in the gossip pages next to J. Lo, don’t be surprised.” – Fortune Whether you are an entrepreneur, a CEO […]

3 most important things to have in your publicity piece. Angle, angle, angle

8, Jan 2013

by Jan Hutchins, CEO of SocialAgenda Media. We are a thought leadership company and as such are responsible to clarify our systems and intentions. I’ll use this space to offer what I notice and feel about articles, blog posts and other communications pieces I come across. A new article has just been published in Forbes online “Ten […]

Try this new media relations process to obtain guaranteed press coverage without a PR agency

8, Jan 2013

Today the mighty pen needs a sword. Disaster always sets the stage for opportunity, fresh growth, new perspective. The demise of paper-based journalism threatens to put down our watchdog, weaken the forces that traditionally comfort the afflicted and afflict the comfortable, eliminate the institutions in our society which enforce civic accountability through their ability to […]

Prospect Engagement Strategies vs. REALLY Seeking to Understand?

8, Jan 2013

One of effectiveness “guru” gems is his recommendation that communication works best if one seeks to clearly understand the “other” before seeking to communicate one’s ideas or information to the “other.” People like to feel heard and understood before being comfortable giving their full attention and trust to someone. It’s at the core of all […]


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